URBANIC TRIBE is the culmination of two worlds that exist within Designer, Charu Vyas - her love for clean-cut, timeless clothes with an Urban Japanese style, and her eternal connection and attraction to ancient tribal worlds.  

‏The URBANIC TRIBE line transcends time, space and ever-changing fashions.

‏Its clothing is suitable for every person who is drawn to a new, yet ancient aesthetic which delivers designs beyond all borders and strives to reimagine them.

‏URBANIC TRIBE is the bridge between the ancient tribes and modern ones.
It is the new tribe, that dares to be different, dares to dress differently, and is the epitome of personal and collective authenticity.